SaaS

A Software Company’s Podcast Marketing Playbook

Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so…

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Which Analytics Do You Really Need?

Descriptive? Diagnostic? Predictive? Prescriptive? Here’s how to design your own analytics agenda. Originally published with Entrepreneur. A Boeing 787 aircraft generates half a terabyte of data on an average flight. That’s an enormous amount. Though it’s filled with meaningful insights, the sheer quantity can make it seem like an endless…

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Endowment Dollars for Data: An Ad Hoc Reporting Case Study

Originally published with Dataversity. The vast majority of knowledge workers utilizing Business Intelligence via their hub SaaS application, regardless of vertical, will likely never build their own reports from scratch. According to Eckerson Group’s “A Reference Architecture for Self-Service Analytics” (2016), 90% of knowledge workers in an organization use BI…

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Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription…

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5 Advantages Companies Will Realize After Adopting Embedded Analytics

No less an authority than Gartner Research describes analytics as “statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen” in a business. Gartner goes further and defines embedded analytics as the “use of reporting and analytic capabilities in transactional business applications.” It…

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KPIs and Metrics for SaaS Success

  “In any business, you want to start with the end in mind. Start with your goals, then design activities and tasks and programs to reach those objectives. That’s analytics-first business strategy.” —Kirk Borne, Principal Data Scientist at Booz Allen Hamilton   Transforming data into business insights is a matter…

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19 Free Public Data Sets

This article was first published by Springboard. Good public data is a lot like spare change: plentiful, and yet somehow impossible to find when you need it. That’s why we’ve compiled this list of free, reputable, publicly available data sets. Software-as-a-service providers can use public data for all kinds of…

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Data Talks With Exago

Testing Emerging Technologies

Data Talks, Episode 9 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we talk to PricewaterhouseCoopers Technology and Analytics Director Alex Rubin about his unusual work in sourcing, testing, and evaluating emerging technologies. As part of PWC’s…

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Data Talks With Exago

The Scalable CEO

Data Talks, Episode 6 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we bring on three-time entrepreneur and Exago CEO Mike Brody to discuss management strategy with Les Trachtman, six-time CEO successor and author of Don’t F**k It Up: How Founders and Their Successors Can Avoid the Clichés

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Data Talks With Exago

Pro Tips From Data Product Managers

Data Talks is Exago’s audio series on all-things business intelligence, analytics, and application software. This month, Kevin Smith of NextWave BI and Deanna Glinka of Quorum Software share tips and trade war stories from behind the front lines of data product management.     Timestamps Segment 1: Pro Tips from Data Product Managers (2:40) Kevin...

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