SaaS

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How to Evaluate Embedded BI in 5 Easy Steps

If wading through a sea of embedded BI solutions in search of the perfect fit for your product sounds daunting, it should. Wading really isn’t what you want to be doing, but it’s what SaaS providers end up doing when they launch a product search without a plan. They may…

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5 Red Flags to Avoid When Selecting an Embedded BI Solution

Finding the right business intelligence (BI) solution to embed in your software is often difficult. With so many options on the market, knowing which choice is best can overwhelm even the most experienced software professional. Depending on the customization options and specific tools you want, there are certain features you’ll…

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5 Things You Should Expect from Tech Support

Good technical support is crucial to running a successful SaaS business, which is why it can be scary to commit to embedded BI when that also means committing to their Support team. To help you understand what to expect from your future (or current) BI provider’s support team, we put…

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A SaaSy Introduction to Lean UX

Lean UX, sister discipline to the agile development method, is user experience design and usability testing for fast-paced software teams. UX designers build flowcharts, construct wireframes, and conduct user research to help teams design new product features. A UX designer working with an agile team would do all these things while adhering to…

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5 Characteristics of a SaaS-Focused BI Application

There are hundreds of business intelligence (BI) solutions on the market, but not all of them are well suited to a software-as-a-service (SaaS) environment. Some are intended as standalone products, others designed for on-premises (“on-prem”) deployment, and still others built for use by individual consumers rather than whole businesses. As a SaaS…

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A Software Company’s Podcast Marketing Playbook

Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so…

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Which Analytics Do You Really Need?

Descriptive? Diagnostic? Predictive? Prescriptive? Here’s how to design your own analytics agenda. Originally published with Entrepreneur. A Boeing 787 aircraft generates half a terabyte of data on an average flight. That’s an enormous amount. Though it’s filled with meaningful insights, the sheer quantity can make it seem like an endless…

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Endowment Dollars for Data: An Ad Hoc Reporting Case Study

Originally published with Dataversity. The vast majority of knowledge workers utilizing Business Intelligence via their hub SaaS application, regardless of vertical, will likely never build their own reports from scratch. According to Eckerson Group’s “A Reference Architecture for Self-Service Analytics” (2016), 90% of knowledge workers in an organization use BI…

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Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription…

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5 Advantages of Embedded Analytics

Benefits Companies Realize After Adoption No less an authority than Gartner Research describes analytics as “statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen” in a business. Gartner goes further and defines embedded analytics as the “use of reporting and analytic capabilities…

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