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go to market strategy

Going to Market (Again)

Data Talks, Episode 18 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we’re turning our attention to the crucial role SaaS marketing teams play in the deployment of feature enhancements and major product updates. How do feature launches differ from initial product launches? How do you reposition your…

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reporting to investors

Reporting to Investors for SaaS

Data Talks, Episode 17 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we are rejoined by CloudKPI co-founder CEO Maeve Kneafsey for a discussion on reporting to investors for SaaS companies. Knowing which metrics to include at which stages of growth can be a challenge, as can getting…

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dashboard visualizations

Building Dashboard Visualizations for Clients

Data Talks, Episode 14 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we talk to data visualization expert Allison Torban about preparing dashboards and their components on clients’ behalf. As a Data Visualization Designer for the American Enterprise Institute and host of the Data Viz Today podcast, Alli…

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technical support recruitment practices

Best Practices for Staffing Support

How We Hire and Why When scaling a software company, where does your focus in hiring go? Typically software developers, quality assurance engineers, sales, and other roles that expand your feature and client set. Putting the same hiring efforts into expanding and developing your client support staff is likely lower on the list—maybe you reason…

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Putting star on stacked blocks

How to Evaluate Embedded BI in 5 Easy Steps

If wading through a sea of embedded BI solutions in search of the perfect fit for your product sounds daunting, it should. Wading really isn’t what you want to be doing, but it’s what SaaS providers end up doing when they launch a product search without a plan. They may happen upon a suitable solution…

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toy man holding red flag

5 Red Flags to Avoid When Selecting an Embedded BI Solution

Finding the right business intelligence (BI) solution to embed in your software is often difficult. With so many options on the market, knowing which choice is best can overwhelm even the most experienced software professional. Depending on the customization options and specific tools you want, there are certain features you’ll be looking for. But a…

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Tech Support image

5 Things You Should Expect from Tech Support

Good technical support is crucial to running a successful SaaS business, which is why it can be scary to commit to embedded BI when that also means committing to their Support team. To help you understand what to expect from your future (or current) BI provider’s support team, we put together a list of qualities…

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SaaSy Introduction to Lean UX thumbnail

A SaaSy Introduction to Lean UX

Lean UX, sister discipline to the agile development method, is user experience design and usability testing for fast-paced software teams. UX designers build flowcharts, construct wireframes, and conduct user research to help teams design new product features. A UX designer working with an agile team would do all these things while adhering to the tenets of lean UX….

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SaaS city thumbnail

5 Characteristics of a SaaS-Focused BI Application

There are hundreds of business intelligence (BI) solutions on the market, but not all of them are well suited to a software-as-a-service (SaaS) environment. Some are intended as standalone products, others designed for on-premises (“on-prem”) deployment, and still others built for use by individual consumers rather than whole businesses. As a SaaS provider, wading through these options…

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microphone and audio dashboard thumbnail

A Software Company’s Podcast Marketing Playbook

Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so that those of you interested…

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