Podcast

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A Software Company’s Podcast Marketing Playbook

Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so…

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Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription…

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Data Talks With Exago

Testing Emerging Technologies

Data Talks, Episode 9 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we talk to PricewaterhouseCoopers Technology and Analytics Director Alex Rubin about his unusual work in sourcing, testing, and evaluating emerging technologies. As part of PWC’s…

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Data Talks With Exago

The Scalable CEO

Data Talks, Episode 6 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we bring on three-time entrepreneur and Exago CEO Mike Brody to discuss management strategy with Les Trachtman, six-time CEO successor and author of Don’t F**k It Up: How Founders and Their Successors Can Avoid the Clichés

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Data Talks With Exago

The How and Why of Ad Hoc BI

Data Talks, Episode 5 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, Bryce Lee, Director of Product Management at Strategic Insurance Software (SIS or Sisware), and Marc Jorrens, Founder and Solutions Architect with Outbound Software, talk about why they chose to invest in embedded ad hoc business intelligence...

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Data Talks With Exago

Inside B2B Tech Support

Data Talks, Episode 4 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, Exago Support Manager Jeff Kalpakis talks shop with Zendesk Senior Advocate Manager Brian Harris, exploring such topics as team structure, internal communication, and what to do about those pie-in-the-sky enhancement requests.   Timestamps Segment 1: Methodology...

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