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The Business of SaaS
SaaS Sales Dashboard

Picking The Right Metrics For Your SaaS Sales Dashboard

A killer sales dashboard is more than a conglomeration of metrics: it’s a tool custom-made to facilitate your SaaS company’s unique sales strategy. If you’re not sure what data to include on your team’s sales dashboard, there are lots of KPI lists out there to inspire ideas. Ultimately, though, it’s better to design your dashboard…

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reporting to investors

Reporting to Investors for SaaS

Data Talks, Episode 17 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we are rejoined by CloudKPI co-founder CEO Maeve Kneafsey for a discussion on reporting to investors for SaaS companies. Knowing which metrics to include at which stages of growth can be a challenge, as can getting…

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calculating saas kpis

The Right Way to Calculate 3 Critical SaaS KPIs

Data Talks, Episode 16 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. Did you know there are 43 different ways to calculate churn? This month, we get some much-needed guidance from CloudKPI co-founder Maeve Kneafsey on counting customers, measuring churn, and calculating customer acquisition cost (CAC) — it’s not as…

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KPIs and Metrics for SaaS Success

  “In any business, you want to start with the end in mind. Start with your goals, then design activities and tasks and programs to reach those objectives. That’s analytics-first business strategy.” —Kirk Borne, Principal Data Scientist at Booz Allen Hamilton   Transforming data into business insights is a matter of knowing which performance indicators…

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