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SaaS BI marketing

6 Tips for Communicating BI Value to SaaS Customers

It’s hard enough writing positioning statements and messaging briefs for a SaaS product you know like the back of your hand — where are you supposed to start when your company throws a third-party solution into the mix? Data analytics is becoming an increasingly common requirement for SaaS offerings. Customers…

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Sales dashboard and visualizations

How to Build a Killer Sales Dashboard

Data Talks, Episode 13 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, VanillaSoft CMO Darryl Praill and his decades of marketing experience joins us to talk about sales metrics and how to build a high-performing sales dashboard tailored to a spectrum of stakeholders.…

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microphone and audio dashboard thumbnail

A Software Company’s Podcast Marketing Playbook

Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so…

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studio microphone - square

Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription…

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