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go to market strategy

Going to Market (Again)

Data Talks, Episode 18 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we’re turning our attention to the crucial role SaaS marketing teams play in the deployment of feature enhancements and major product updates. How do feature launches differ from initial product launches? How do you reposition your…

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SaaS BI marketing

6 Tips for Communicating BI Value to SaaS Customers

It’s hard enough writing positioning statements and messaging briefs for a SaaS product you know like the back of your hand — where are you supposed to start when your company throws a third-party solution into the mix? Data analytics is becoming an increasingly common requirement for SaaS offerings. Customers across verticals want quick, easy,…

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Sales dashboard and visualizations

How to Build a Killer Sales Dashboard

Data Talks, Episode 13 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, VanillaSoft CMO Darryl Praill and his decades of marketing experience joins us to talk about sales metrics and how to build a high-performing sales dashboard tailored to a spectrum of stakeholders. We also learn what metrics…

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microphone and audio dashboard thumbnail

A Software Company’s Podcast Marketing Playbook

Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so that those of you interested…

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studio microphone - square

Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription that entailed (though this affordable…

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