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SaaS Sales Dashboard

Picking The Right Metrics For Your SaaS Sales Dashboard

A killer sales dashboard is more than a conglomeration of metrics: it’s a tool custom-made to facilitate your SaaS company’s unique sales strategy. If you’re not sure what data to include on your team’s sales dashboard, there are lots of KPI lists out there to inspire ideas. Ultimately, though, it’s better to design your dashboard…

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calculating saas kpis

The Right Way to Calculate 3 Critical SaaS KPIs

Data Talks, Episode 16 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. Did you know there are 43 different ways to calculate churn? This month, we get some much-needed guidance from CloudKPI co-founder Maeve Kneafsey on counting customers, measuring churn, and calculating customer acquisition cost (CAC) — it’s not as…

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Sales dashboard and visualizations

How to Build a Killer Sales Dashboard

Data Talks, Episode 13 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, VanillaSoft CMO Darryl Praill and his decades of marketing experience joins us to talk about sales metrics and how to build a high-performing sales dashboard tailored to a spectrum of stakeholders. We also learn what metrics…

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toy man holding red flag

5 Red Flags to Avoid When Selecting an Embedded BI Solution

Finding the right business intelligence (BI) solution to embed in your software is often difficult. With so many options on the market, knowing which choice is best can overwhelm even the most experienced software professional. Depending on the customization options and specific tools you want, there are certain features you’ll be looking for. But a…

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SaaS Strategies for Attracting and Retaining the Right Customers

Dave Kellogg—tech exec, BI blogger, analytics aficionado—published a think piece last year which detailed how the SaaS industry has transformed marketing more broadly by nudging companies to think less about amassing average-quality leads and more about acquiring “the best overall customers in terms of lifetime value.” Kellogg explains how as little as twenty years ago, […]

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