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5 Red Flags to Avoid When Selecting an Embedded BI Solution

Finding the right business intelligence (BI) solution to embed in your software is often difficult. With so many options on the market, knowing which choice is best can overwhelm even the most experienced software professional. Depending on the customization options and specific tools you want, there are certain features you’ll…

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SaaS Strategies for Attracting and Retaining the Right Customers

Dave Kellogg—tech exec, BI blogger, analytics aficionado—published a think piece last year which detailed how the SaaS industry has transformed marketing more broadly by nudging companies to think less about amassing average-quality leads and more about acquiring “the best overall customers in terms of lifetime value.” Kellogg explains how as little as twenty years ago,...

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