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Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription that entailed (though this affordable…

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5 Advantages of Embedded Analytics

Benefits Companies Realize After Adoption No less an authority than Gartner Research describes analytics as “statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen” in a business. Gartner goes further and defines embedded analytics as the “use of reporting and analytic capabilities in transactional business applications.” It…

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