adoption

How to Adopt a BI Tool for Every Tier of the End-user Pyramid

Originally published with Innovation Enterprise. In an age when everyone feels busy all the time, adopting a business intelligence (BI) tool can seem daunting. To be sure, each BI tool is different and higher levels of adoption require specialized training to master. The good news: There are multiple levels of…

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Data Talks With Exago

Pro Tips From Data Product Managers

Data Talks is Exago’s audio series on all-things business intelligence, analytics, and application software. This month, Kevin Smith of NextWave BI and Deanna Glinka of Quorum Software share tips and trade war stories from behind the front lines of data product management.     Timestamps Segment 1: Pro Tips from Data Product Managers (2:40) Kevin...

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SaaS Strategies for Attracting and Retaining the Right Customers

Dave Kellogg—tech exec, BI blogger, analytics aficionado—published a think piece last year which detailed how the SaaS industry has transformed marketing more broadly by nudging companies to think less about amassing average-quality leads and more about acquiring “the best overall customers in terms of lifetime value.” Kellogg explains how as little as twenty years ago,...

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