The Software & Information Industry Association’s (SIIA) TechChats video series hosts conversations with successful industry leaders about their careers, business philosophies, and interpretation of industry trends.

Last week, Rhianna Collier, VP for the Software Division at SIIA, interviewed Exago VP of Marketing Suzanne Ryan to learn more about Exago BI and the business intelligence industry at large. Their conversation explores ways SaaS companies can differentiate themselves, both through the adoption of embedded BI and in through their marketing strategy.

You can view the full interview below.