Ignoring the fourth wall for a moment, let’s acknowledge that vendor blogs are only so useful to browsers of the BI market because of their inherent bias. Regardless of the type of content, it’s always filtered through the vendor’s perspective. Crowdsourcing review sites like G2 Crowd are a great way to tap into the buyer’s experience with a particular product, but where should you go for impartial, expert advice?

There are, of course, Gartner, Eckerson, and Dresner, the three biggest business intelligence analyst agencies out there—and we’d be remiss not to mention them. But the well of BI thought leadership runs deep, and there’s a tremendous amount of content to be explored on the subject. Below is a list of perhaps lesser-known authorities whose work we’ve found particularly relevant to the embedded BI space. Check them out!

Martin Butler

With a background in theoretical physics and quantum mechanics, Martin Butler made waves in the BI world with the founding of Butler Group, which was “Europe’s largest indigenous IT analyst firm until its acquisition by Datamonitor in 2005.” These days, he leads Butler Analytics in its efforts to help businesses optimize and automate their decision making. His company’s blog features topical discussions on BI, thought leadership on analytics news, and solution reviews.

Boris Evelson

Vice President and Principal Analyst at Forrester Research, Boris Evelson has over 30 years’ experience in the BI and analytics sector. He’s a frequent contributor to Forrester’s Application Development and Delivery blog, where he delivers succinct, exacting analyses of BI trends, predictions, and practices. He recently coauthored a report titled The New Generation Of Embedded BI Will Close The Insights-To-Action Gap, which provides “practical advice on embedded BI approaches, best practices, and technologies.”

Jorge García

With over 20 years’ experience in application development, database design, and data warehousing, Jorge García leads the business intelligence team at Technology Evaluation Centers as their principal analyst. He authored their BI Buyer’s Guide last year and regularly publishes his think pieces on their blog, where he both entertains and informs with titles like “Enterprise Performance Management: Not That Popular But Still Bloody Relevant.”

Claudia Imhoff

Claudia Imhoff, PhD, is the founder and president of the Boulder BI Brain Trust d/b/a Intelligent Solutions, a collection of consultants, analysts, and experts dedicated to helping companies leverage BI. She’s also an advisor and faculty member for The Data Warehousing Institute and a widely sought-after keynote speaker. We recommend her podcast, available through iTunes, which features conversations with BI vendors about their technologies and the industry; it’s a great way to stay up to date during your morning commute.

Timothy King

Solutions Review reports on the latest developments in enterprise technology, and Timothy King leads their Business Intelligence, Data Integration, and Data Management areas of focus. Having been recognized for this thought leadership in Big Data, King makes that content readily available on Solution Review’s business intelligence blog. He also edits their BI Buyer’s Guide, which currently gives insight into 28 enterprise solutions and their key features.

Rita Sallam

With over 28 years of industry experience, Rita Sallam helps guide the Gartner Business Analytics and Data Science team as a Research Vice President. Gartner’s annual Magic Quadrant reports continue to shape the BI industry, and she was an integral contributor to that document this year. She also writes for the Gartner blog, hosts webinars, and keeps her thousands of Twitter followers in the loop.

Jen Underwood

Founder of Impact Analytix, LLC, a technical consulting agency, Jen Underwood has over 20 years of experience in data warehouses, reporting, visualization and advanced analytics solutions. Her blog is a treasure trove of intelligent, well-written, and sometimes even humorous pieces on everything from the BI industry to data discovery. We heartily recommend her article on Selecting an Embedded BI Solution, which outlines valuable best practices for evaluating candidate applications.

Lyndsay Wise

As Research Director for Business Intelligence and Data Warehousing at Enterprise Management Associates (EMA), Lyndsay Wise has well over a decade’s worth of experience in the industry. Before working for EMA, she founded and ran her own boutique consulting firm, WiseAnalytics. These days, she’s a regular contributor to EMA’s blog, where she posted this insightful piece about making cloud analytics work for small and mid-sized companies.

Do you have a favorite BI expert? Let us know in the comments!