Demystifying BI Buzzwords

Data Talks, Episode 11

Sep 28, 2018

Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. This month, we disambiguate some common BI buzzwords with entrepreneur and c-suite data analyst Lillian Taylor. Together with co-host Travis McGrath, we hack through forests of jargon using a machete of specificity and nerd out over pop culture and emerging tech.



Segment 1: BI Buzzwords

(1:00) Meet Lillian, a “complete spaz” with a loyal LinkedIn following.

(7:14) How companies end up buying tech that doesn’t do what they thought it did.

(10:50) How a BI solution is not the same thing as a visualization tool.

(12:00) “Data scientist” vs “data analyst.”

(15:03) Importance of predictive analytics in BI.

(16:04) “Data analytics”

(16:25) “Self-service BI”

(17:22) “Analytics” vs. “BI”

(18:00) “Embedded BI”

(22:29) “User experience” and “user adoption”

(26:00) “Data analyst”

(27:23) “Data engineer”

(29:00) “Data science” and “unstructured data”

(31:03) Who shouldn’t use BI?

Segment 2: What We Are Nerding Out About

(37:41) Lilian: Campfire phone chargers and image recognition tech that is poised to save lives, one skin lesion at a time.

(44:50) Nicole: The Peter James Thomas blog and “Fact-based Decision-making” in particular.

(46.23) Travis: Two Rooms and a Boom board game, along with game theory concepts like the Nash equilibrium.


This data science roles venn diagram via Vincent Granville.

The Hitchhiker’s Guide to the Galaxy by Douglas Adams, Narrated by Stephen Fry.

Exemplifying the importance of domain knowledge, the film Sully.


Featured Guest

Lillian Taylor is a data analyst by trade supporting C-level decision makers, but has been in the software solutions space for over twenty years, working within the Microsoft and IBM ecosystems, most notably a predictive analytics solutions consultant in the healthcare, government, and education sectors and, later, as a big data, data science, and analytics specialist servicing Starbucks, Costco, and XPO Logistics. Today, she manages accounts at N3, a company that drives sales growth through analytics. Lillian spends lazy Sunday evenings watching The Princess Bride, camping, and touring dams across three states.

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