The Business of SaaS
Picking The Right Metrics For Your SaaS Sales Dashboard
A killer sales dashboard is more than a conglomeration of metrics: it’s a tool custom-made to facilitate your SaaS company’s unique sales strategy. If you’re not sure what data to include on your team’s sales dashboard, there are lots of KPI lists out there to inspire ideas. Ultimately, though, it’s…
Reporting to Investors for SaaS
Data Talks, Episode 17 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we are rejoined by CloudKPI co-founder CEO Maeve Kneafsey for a discussion on reporting to investors for SaaS companies. Knowing which metrics to include at which stages of growth can be…
The Right Way to Calculate 3 Critical SaaS KPIs
Data Talks, Episode 16 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. Did you know there are 43 different ways to calculate churn? This month, we get some much-needed guidance from CloudKPI co-founder Maeve Kneafsey on counting customers, measuring churn, and calculating customer acquisition cost…
Best Practices for Staffing Support
How We Hire and Why When scaling a software company, where does your focus in hiring go? Typically software developers, quality assurance engineers, sales, and other roles that expand your feature and client set. Putting the same hiring efforts into expanding and developing your client support staff is likely lower…
5 Things You Should Expect from Tech Support
Good technical support is crucial to running a successful SaaS business, which is why it can be scary to commit to embedded BI when that also means committing to their Support team. To help you understand what to expect from your future (or current) BI provider’s support team, we put…
A SaaSy Introduction to Lean UX
Lean UX, sister discipline to the agile development method, is user experience design and usability testing for fast-paced software teams. UX designers build flowcharts, construct wireframes, and conduct user research to help teams design new product features. A UX designer working with an agile team would do all these things while adhering to…
5 Characteristics of a SaaS-Focused BI Application
There are hundreds of business intelligence (BI) solutions on the market, but not all of them are well suited to a software-as-a-service (SaaS) environment. Some are intended as standalone products, others designed for on-premises (“on-prem”) deployment, and still others built for use by individual consumers rather than whole businesses. As a SaaS…
Virtues of the Client Advisory Board Meeting
Going Beyond the User Conference The user conference (UC) is ubiquitous among SaaS providers, but comparatively few companies hold additional Customer/Client Advisory Board (CAB) meetings. This, in my opinion, is a missed opportunity. Both events give customers the opportunity to network, share resources, and bring new information back to their…
A Software Company’s Podcast Marketing Playbook
Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so…
Which Analytics Do You Really Need?
Descriptive? Diagnostic? Predictive? Prescriptive? Here’s how to design your own analytics agenda. Originally published with Entrepreneur. A Boeing 787 aircraft generates half a terabyte of data on an average flight. That’s an enormous amount. Though it’s filled with meaningful insights, the sheer quantity can make it seem like an endless…