The Business of SaaS

Endowment Dollars for Data: An Ad Hoc Reporting Case Study

Originally published with Dataversity. The vast majority of knowledge workers utilizing Business Intelligence via their hub SaaS application, regardless of vertical, will likely never build their own reports from scratch. According to Eckerson Group’s “A Reference Architecture for Self-Service Analytics” (2016), 90% of knowledge workers in an organization use BI…

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Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription…

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The Hard Thing About Hiring Software Engineers

Finding the best developer talent means treating the hiring process like a marketing funnel and a process that can be patched.

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Analytics-First Business Strategy

Data Talks, Episode 12 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, Booz Allen Hamilton principal data scientist and executive advisor Kirk Borne explains “analytics-first” business strategy (not to be confused with data-first business strategy). We learn what it takes for businesses to…

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KPIs and Metrics for SaaS Success

  “In any business, you want to start with the end in mind. Start with your goals, then design activities and tasks and programs to reach those objectives. That’s analytics-first business strategy.” —Kirk Borne, Principal Data Scientist at Booz Allen Hamilton   Transforming data into business insights is a matter…

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Do You Know Where Your Data Came From?

Originally published by Dataversity.  Unless you’ve been living under a rock the past few years (and if you have, no judgement), you know there has been growing cultural concern over data privacy and legitimacy. This is the age of fake news and consumer data monetization. Just last month, Google bought credit…

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19 Free Public Data Sets

This article was first published by Springboard. Good public data is a lot like spare change: plentiful, and yet somehow impossible to find when you need it. That’s why we’ve compiled this list of free, reputable, publicly available data sets. Software-as-a-service providers can use public data for all kinds of…

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The Impact of VoIP Data in the Age of BI

An increasing number of CRM and customer service applications are integrating with VoIP for improved call efficiency, but those without reporting capabilities are leaving a lot of value on the table. Reuben Yonatan of GetVoIP explains what companies stand to gain from analyzing their call data. Cloud communication software turns…

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Why I Would Attend Software Executive Forum Every Quarter If I Could

I’d been up since dawn and had sat through a full day of panels and networking sessions. Ordinarily, this would have been my cue to cite parental duties and cut out early, but I was somehow still tuned in and ready for the next wave of conversation, cocktails, and canapes.…

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Eight Tips for Designing Your BI End User Training Program

Insights from Our Client Advisory Board This year’s Client Advisory Board meeting featured a panel discussion titled “Understanding the End User,” for which I was the moderator. I’d come prepared with a list of questions on everything from how our clients gather user feedback to what surprising preferences they’d uncovered…

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