Nicole Hitner

A Software Company’s Podcast Marketing Playbook

Two years ago, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so…

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Top 10 Blog Posts of 2018

Each January, we like to look back on the previous year and do a little reflecting. Last year, we shared links to 2017’s most popular Support Lab webinars, and this year, it’s all about the blog. Based on our Google Analytics data, these are your favorite posts published in 2018,…

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Know the Lingo: 7 BI Buzzwords Explained

Originally published with BetterBuys. Finding the right business intelligence solution is hard enough without also having to decrypt industry jargon. When different software vendors use the same word to describe different (or worse, slightly different) things, it can get even trickier to find what you’re looking for. To help you get your search off on…

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Why We Started A Business Podcast

Originally published with Software Business Growth. Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I’d found myself conducting lots of interviews and getting bogged in all the transcription…

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Five Tips for Reporting Off Live Data, Explained Through Cake

In business analytics, live, transactional data generally takes longer to process for reporting. Thankfully, there are ways to have your cake and eat it too.

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Analytics-First Business Strategy

Data Talks, Episode 12 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, Booz Allen Hamilton principal data scientist and executive advisor Kirk Borne explains “analytics-first” business strategy (not to be confused with data-first business strategy). We learn what it takes for businesses to…

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KPIs and Metrics for SaaS Success

  “In any business, you want to start with the end in mind. Start with your goals, then design activities and tasks and programs to reach those objectives. That’s analytics-first business strategy.” —Kirk Borne, Principal Data Scientist at Booz Allen Hamilton   Transforming data into business insights is a matter…

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Exago Coaches Marist Students on Applying for Tech Jobs

On Wednesday, October 10th, Exago collaborated with the School of Computer Science and Mathematics at Marist College to host a resume and interviewing workshop for students pursuing careers in the tech sector. The event ran from the afternoon late into the evening, attracting dozens of students seeking constructive criticism from…

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5 Signs Your SaaS Application Needs Embedded BI

If you’re a SaaS provider, your end users are guaranteed to be great at three things: generating data, being curious about their data, and complaining loudly when they need help accessing their data. If up until now you’ve quelled the masses using a hodgepodge of spreadsheets, hard-coded reports, and duct tape, allow me to confirm...

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Exago Women on Pursuing STEM

In Remembrance of Ada Lovelace, History’s First Computer Programmer Each year, on the second Tuesday of October, people around the world observe Ada Lovelace Day, a celebration of women’s achievements in the fields of science, technology, engineering and math. Journalist and social technologist Suw Charman-Anderson founded the day of recognition eight years ago in response...

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