The Business of SaaS

The Impact of VoIP Data in the Age of BI

An increasing number of CRM and customer service applications are integrating with VoIP for improved call efficiency, but those without reporting capabilities are leaving a lot of value on the table. Reuben Yonatan of GetVoIP explains what companies stand to gain from analyzing their call data. Cloud communication software turns…
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Why I Would Attend Software Executive Forum Every Quarter If I Could

I’d been up since dawn and had sat through a full day of panels and networking sessions. Ordinarily, this would have been my cue to cite parental duties and cut out early, but I was somehow still tuned in and ready for the next wave of conversation, cocktails, and canapes.…
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Eight Tips for Designing Your BI End User Training Program

Insights from Our Client Advisory Board This year’s Client Advisory Board meeting featured a panel discussion titled “Understanding the End User,” for which I was the moderator. I’d come prepared with a list of questions on everything from how our clients gather user feedback to what surprising preferences they’d uncovered…
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Embedded BI: An Antidote to Churn

“Well, in our country,” said Alice, still panting a little, “you’d generally get to somewhere else—if you run very fast for a long time, as we’ve been doing.” “A slow sort of country!” said the Queen. “Now, here, you see, it takes all…
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Data Talks With Exago

Testing Emerging Technologies

Data Talks, Episode 9 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we talk to PricewaterhouseCoopers Technology and Analytics Director Alex Rubin about his unusual work in sourcing, testing, and evaluating emerging technologies. As part of PWC’s…
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Data Talks With Exago

Data Science and Embedded BI

Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. This month, we talk to Senior Software Developer Dave Killough and VP of Product Development and Delivery Tom Gimpel of SofterWare about the data science behind their nonprofit fundraising platform, DonorPerfect. We find out what sorts of experiments they run, what insights...
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Recording Product Training Videos

So one day I was surfing hashtags on Twitter (like you do) when I came across this gem from a home inspection software company called Spectora. It caught my attention because I'd just been talking with my team about how to improve our training video production process. Oh Spectora, how we feel your [...]
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How the Fastest Growing SaaS Companies Approach Marketing

Click here to edit Spacer module. Original article. This past June, OpenView released the results of a survey of more than 500 marketing leaders covering marketing metrics, demand gen channel strategy and its effectiveness, tech stack, organizational structure and more. The respondents ranged from seed to growth stage executives, but…
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Data Talks With Exago

The Scalable CEO

Data Talks, Episode 6 Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we bring on three-time entrepreneur and Exago CEO Mike Brody to discuss management strategy with Les Trachtman, six-time CEO successor and author of Don’t F**k It Up: How Founders and Their Successors Can Avoid the Clichés
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